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"The knowledge that derives from data analysis allows a company to master the flux of services and products in the chain of production. The possession of information gives the capability of distinguishing between variables that have different uses for each company; a better use of them can help to take better decision minimizing the risks."

Technical Consulting and Planning

Consulting Nowadays Internet has become the privileged market for investments on growth of your commercial activity. It’s a virtual showroom that allows companies to let a worldwide audience know directly about them, almost effortlessly and saving a lot of precious time. Today, e-commerce is an important reality and it is destined to grow even more, modifying the way we think of business today. If, on one hand, among the insiders there is already a mature approach, as a consequence of the realization of the potential of the World Wide Web, on the other hand the entrepreneurial mentality is still too much emotion-driven today: indifference, or even diffidence towards the new technological instruments, or, on the contrary, a blind trust in the internet and information technology devices. They are all wrong attitudes.

The Internet offers better chances to communicate, it enhances an integrated communication campaign that includes also other traditional media, it is a device that looks towards the future as it offers huge potentials of development and expansion. To get the best out of the Internet, you need the ability to manage many different and very specific competences. Company’s needs have to be transformed into new projects, objectives into strategies that aim directly to their respective purposes: communication, marketing, brand image, e-commerce, and more. The entrepreneurial mentality must remain open to the inevitable changes that progress and evolution dictate. Every project must stimulate the entrepreneur and the manager’s creativity, offering new cues and new hints for growing.

It is essential that a company is assisted also during the most bureaucratic and technical phases, perhaps the most annoying for the outsiders: evaluation of hosting quality and type, registering of the domain name, connectivity setting and optimization (mail, ftp, etc.), setting up of technological infrastructures. Many of these choices, if made accurately, will build a solid foundation for the functioning of your technological system. If you already have registered your own domain, but for many different reasons you still haven’t made it an instrument for your informational campaign, then it is probably nothing more than a standing expense. Statistically, e-commerce websites are chosen via the search engines such as Google; it is therefore important to be at the top of their results. By adding services aimed to the realization and the installation of new technologies, from web sites to commercial e-mailing (mailing lists, newsletters), a company’s communication campaign will certainly result more efficient.

In order to do this, you need a point of reference, someone that knows how to operate in the Internet world, that knows how to respect netiquette and other psychological mechanisms involved in the CMC (computer-mediated communication) when publishing a press release or other commercial statements from your company. You need a professional’s assistance, maybe just occasionally, that can suggest you the best moves and choices to optimize your e-communication with your customers worldwide. Inevitably, more and more companies have to count on external resources for technical advice on how to best use new medias, including Internet, in order for them to focus just on the main productive process and leave the “information service” task to professionals who can take care of the issue. Informatics advisers can help to best communicate with you and understand your needs, that can understand the issues the company has to face, and change them into a project, and search in the market the ones who can best execute it, and follow it until its completion.

Omega Consultancy offers informatics consultancy and advise to help your company reach these objectives:

- Having a motivated and trusty professional on whom you can count;
- Giving you a technical, always up-to-date with the last information technologies, service, with experts that are accustomed to face the most diverse problems;
- Competitive prices on each service you require; you don’t have to employ an expert on a regular basis, and your global costs will certainly benefit from this;
- If you happen to need constant and continuous assistance, you can always try one of our “all inclusive” contracts, very competitive and possibly the best choice if your business is internet-based;
- Problem-solving experts, business analyst experts offer you the help needed to carry out projects in the most effective/less expensive way. We keep a careful aye on what competitors do.

If you still haven’t dared to use the Internet for your commercial purposes, maybe it is time to talk to one of our Informatics advisers ready to listen to your ideas, to understand your activity, and to propose you the best solutions to improve your brand image, your business and your presence in the World Wide Web.